Grainsmith Brand Creation

Studio: Helium

Client: Delica Meats

The client required us to create a branding design for a new grained beef line to be called 'GrainSmith'. 

The brand had to sit in contrast to the existing premium Grain Merchant brand already completed for Delica. This brand needed to presented as an approachable and affordable product to the entry level gastropub audience. A modern interpretation had been suggested as the preferred design style.