Company: Cbus

Client: Cbus & Media Super

Cbus & Media Super calculators

This UI redesign was implemented to improve the user experience for Cbus & Media Super calculators for both desktop and mobile on their respective websites.

 The business came to us with the problem of poor take-up and usage of the companies’ online calculators, especially with its target audience of those nearing retirement. Using research methods such as interviews, surveys, and usability testing, we gathered insights about the user’s segment and their needs. The design process and approach, including wireframes and mock-ups, were then developed and user-tested to gather feedback for any final tweaks. The implementation phase was a collaborative process with our inhouse developers and negotiating with 3rd party providers around data displays and calculations. The result saw a significant uptake in traffic including a better drop off rate as more participants were able to complete the task without becoming ‘overwhelmed’. We also see an uptake in users taking ‘next steps’ following the completion of a ‘calculation’. Overall, the calculator redesigns show a thorough and user-centred approach to UX design that successfully improved the user experience for the target audience.

https://www.cbussuper.com.au/tools-resources/calculators/contributions-calculator

https://www.cbussuper.com.au/tools-resources/calculators/retirement-spending-planner

https://www.cbussuper.com.au/tools-resources/calculators/retirement-income-estimate-calculator